Recording this week's podcast from the Bartender Journey studio to the sirens-in-the-background NYC!
·Hazel Alvarado, marketing guru, joins us on the show this week to talk about Personal Branding and Social Media for Bartenders. Hazel has been helping out, working behind the scenes at Bartender Journey for awhile now. She’s coming out - getting behind the mic -- to talk about how to build up your Personal Brand and Social Media Presence.
Bartenders demonstrating Personal Branding on Social Media. Click above!
Understand what Personal Branding is and why it’s important for you
Create a simple Personal Branding Roadmap through 4 stages: Discovery, Desire, Design and Dedication with exercises, example and Quick Start tips
Learn how “traditionally corporate techniques” like the Elevator Pitch, Vision Board and Gap can help you in your hospitality career
Understand the difference between social media and social networking
This document is the first of the Your Bartender Journey™ Series.
Cocktail of the Week:
The Scofflaw Cocktail – From Gary Regan’s great book The Joy of Mixology "Scofflaw" apparently comes from a contest that was run in 1923 by a rich Prohibitionist, who offered $200 (which was a lot of money back then!) to whoever could come up with the best word to describe “a lawless drinker of illegally made or illegally obtained liquor”.
Scofflaw Cocktail · 2 oz Catoctin Creek Roundstone Rye ·1 oz Dry Vermouth ·½ oz fresh lemon juice ·½ ozgrenadine (make your own!) ·2 dashes Regan’s Orange Bitters #6 Shake with ice. Double Strain into a chilled Couple Glass. Express oils from a Lemon Twist into Cocktail. Discard Twist.
Our Book of the Week: Dale Carnegie's classicHow to Win Friends and Influence People. It continually remains on best seller lists and shares stories from how people from Napoleon to FDR cultivated the original Social Networking philosophy through a genuine interest in other people's point of view.