Social Media & Marketing for Bars and Restaurants

This week, we talk to Michael Del Rosso, Owner/Creative Director of Union Square Advertising which does web and print advertising and marketing (including social media) strictly for the hospitality industry.
A few tidbits include

• - Consistent Branding across all channels
• - Giving your customer the "experience" of your restaurant before they walk into your restaurant through your site
• - Maintain a calendar and ahead of time
• - Using space in the restaurant to promote events

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It's the Bartender Journey Podcast No. 248! Listen with the audio player above, or subscribe on Apple Podcasts,  Android or  Stitcher Radio.

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CocktailS of the Week (NOT ONE BUT TWO!)
We have TWO original cocktails for you this time, which were so generously given to us by fellow United States Bartenders' Guild (USBGNY) Chapter members.

Hazel posted on our private USBGNY FB page asking if anyone in our chapter would be willing to share a cocktail with a social media theme or related to the show Black Mirror (think social media gone haywire in the not too distant future).
Brian's note: "Great show BTW.  I started watching this week. It's a Netflix show,"

Benjamin Zorn with his original cocktail "San Junipero"

Cocktail #1 - San Junipero by Benjamin Zorn of the newly opened Monk McGinn's
in downtown Manhattan.
​"This is inspired by my favorite Black Mirror episode. San Junipero. A queered and classy riff on the Sex on the Beach". -
​San Junipero

• 2 oz. Junipero Gin
• 1.5 oz orange juice
• .5 oz lemon
• .5 oz simple syrup
• .5 oz creme de peche

Shake and strain into a 13 oz Collins glass filled with ice. Float .5 oz Campari
Garnish with an orange slice and cherry.
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Awesome cocktail Benjamin!  Thank you so much for sharing it!  

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About Monk McGinn's Cocktail Bar & Kitchen
Brand new and staffed by a bunch of our friends such as Trish Rosienne ~ Jason Rodriguez ~ Mimi Burnham, ~ Philip Childers,~ Benjamin Zorn ~ Chelan Finney ~ Megan Fraser
We'll try to get Trish on an upcoming episode to share the story with you!

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Cocktail #2 - Got Likes? by Nicole Salicetti:
Nicole is a bartender at the infamous Seamstress bar on the Upper East Side. The name of this cocktail is "Got Likes?" a play on the "got milk" slogan.

Got Likes?

• 1.5 oz bourbon
• ..25 oz vanilla syrup
• Bar spoon ofginger syrup
• .25 oz caffe amaro
• .25 oz honey syrup
• 2 oz heavy cream

Shake hard and strain over large rocks, use rocks glass and garnish with orange expressed peel and discard and garnish with 3 coffee beans.
Nicole says:
"I intend to make a clarified version of this as well so the "Got Likes?" is an even better play on the question of Got Milk?"

Clarified Milk Punch/Cocktails:
Clarified Milk Punch is an "old English preparation that dates back nearly three centuries. You’d never guess at first glance that milk is a main ingredient in the punch, but thanks to a little liquid alchemy—based upon acid’s curdling effects when mixed with dairy—this milk-rich punch can be clear as day."
Source: Imbibe Magazine

Nicole at Seamstress

 Bon Appétit's take on Clarified Milk Punch here.

Book of the Week:

Social Media: Marketing Strategies for Rapid Growth Using: Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.
This book teaches you the strategies of using the social media to improve the income of your business, with clear concepts.  It covers the major Social Networks and can help you if you are trying to do social media for your business yourself.

If this show has helped you out, entertained you, informed you, please consider supporting Bartender Journey with a small monthly pledge to our  Patreon Campaign.

Please follow Bartender Journey on Instagram  @BartenderJourney

Toast of the Week:
Here is a toast to all the toasts.
As toasted they should be.
Given by paupers, kings and hosts
With much felicity.